Blog

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Why does product photography play a vital role in marketing?

There’s no denying the importance of product photography in for a business. Product images are your ambassadors. They represent your brand across a range of marketing channels, both on- and offline. They provide information, engender trust and create desire. Quality product photography is a [...]

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overhead shot of two bowls of oatmeal and fruit with coffee

5 Tactics for Creating Mouth Watering Food and Drink Photography

We’ve all been scrolling through Instagram, flicking through the pages of a magazine or perusing a menu online, only to find ourselves practically drooling over a divinely delectable food photo. A well-executed food or drink snap will instantly attract attention and leave viewers craving [...]

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Lifestyle photography shot of little girl covering her face with her hands

The dos and don’ts of successful lifestyle photography

Lifestyle photography is all about storytelling. It’s about capturing natural, relaxed images that document real-life events or situations. It’s about revealing personalities, relationships and feelings to give the viewer a sense of who your subjects are and how they interact. There’s a certain art [...]

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5 things to know about website photography if you’re launching a business

In the throes of launching a business? Don’t know where to start when it comes to your website photography? Photographs are sometimes relegated to the bottom of the to-do list when building a website for a new business. But with the power to make [...]

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Organising an Exeter charity event? 5 suggestions to consider

Whether you’re a first-time organiser or serial event-planner, coordinating a charity event can often be overwhelming. You want to create a fun and memorable experience for your guests. And, educate them about your cause. And encouraging them to dig deep. From the basics, to [...]

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I’m hiring a photographer – what do I need to know about GDPR?

Calling all business owners! Have you got a commercial photography project on the horizon? Are you thinking of hiring a photographer for some professional staff headshots or on-site photography? If so, it’s important that you’re up to speed on the upcoming changes to data [...]

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image of Spencer Cobby Photography studio for professional product photography

Professional product photography – studio and location based photoshoots

Professional product photography can be the difference between someone purchasing your product or choosing a competitor’s instead. Your product photos play a key role in your business, providing important buying information. They convey brand values and create a sense of desire amongst consumers. They [...]

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Why your ecommerce business needs product photography

The power of an image is hard to ignore. Research shows that people remember 80% of what they see, and just 20% of what they read. Plus, a staggering 90% of information transmitted to the brain is visual. How you showcase your products online [...]

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How does commercial photography raise brand awareness?

Whether you’re a new business starting out from scratch, or an established company looking to raise your profile, creating brand awareness will be a key part of your marketing strategy. Not only do more people become mindful of your business when you employ efforts [...]

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First Care Ambulance - Spencer Cobby - Commercial Photography

Exeter Website Photography: First Care Ambulance

Recently I was asked to create some website photography for Devon-based company, First Care Ambulance. With a great brief from the client and some extensive research on my part we shot on location in Exeter to produce some quality website photography that reflected the [...]

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Men in Sheds - Age Uk Exeter - Two men working in workshop-6

Men in Sheds images to be used in NHS Film

Great news! Two images from my latest commercial photography project on the "Men In Sheds" has just been picked up by the production company "Flotilla Media http://flotillamedia.co.uk/" . The images are to be used in their latest film for NHS England and The Royal [...]

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Power Walker - By Spencer Cobby Photography

Men of Younge Street Toronto

The last few months have been very busy with photography. A highlight in late April was a photography commission by Water Babies Toronto Canada. My brief was to finalise the training of a new underwater photographer for Water Babies Canada and photograph over 30 [...]

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