There’s no denying the importance of product photography in for a business. Product images are your ambassadors. They represent your brand across a range of marketing channels, both on- and offline. They provide information, engender trust and create desire. Quality product photography is a [...]
We’ve all been scrolling through Instagram, flicking through the pages of a magazine or perusing a menu online, only to find ourselves practically drooling over a divinely delectable food photo. A well-executed food or drink snap will instantly attract attention and leave viewers craving [...]
Lifestyle photography is all about storytelling. It’s about capturing natural, relaxed images that document real-life events or situations. It’s about revealing personalities, relationships and feelings to give the viewer a sense of who your subjects are and how they interact. There’s a certain art [...]
In the throes of launching a business? Don’t know where to start when it comes to your website photography? Photographs are sometimes relegated to the bottom of the to-do list when building a website for a new business. But with the power to make [...]
Whether you’re a first-time organiser or serial event-planner, coordinating a charity event can often be overwhelming. You want to create a fun and memorable experience for your guests. And, educate them about your cause. And encouraging them to dig deep. From the basics, to [...]
Calling all business owners! Have you got a commercial photography project on the horizon? Are you thinking of hiring a photographer for some professional staff headshots or on-site photography? If so, it’s important that you’re up to speed on the upcoming changes to data [...]
Professional product photography can be the difference between someone purchasing your product or choosing a competitor’s instead. Your product photos play a key role in your business, providing important buying information. They convey brand values and create a sense of desire amongst consumers. They [...]
The power of an image is hard to ignore. Research shows that people remember 80% of what they see, and just 20% of what they read. Plus, a staggering 90% of information transmitted to the brain is visual. How you showcase your products online [...]
Whether you’re a new business starting out from scratch, or an established company looking to raise your profile, creating brand awareness will be a key part of your marketing strategy. Not only do more people become mindful of your business when you employ efforts [...]
Recently I was asked to create some website photography for Devon-based company, First Care Ambulance. With a great brief from the client and some extensive research on my part we shot on location in Exeter to produce some quality website photography that reflected the [...]
Great news! Two images from my latest commercial photography project on the "Men In Sheds" has just been picked up by the production company "Flotilla Media http://flotillamedia.co.uk/" . The images are to be used in their latest film for NHS England and The Royal [...]
The last few months have been very busy with photography. A highlight in late April was a photography commission by Water Babies Toronto Canada. My brief was to finalise the training of a new underwater photographer for Water Babies Canada and photograph over 30 [...]