Are you a South West business looking to boost your market presence with some slick new product photography? With the power to make or break your brand, getting your product photography right is simply essential. Product images play a key role throughout the purchasing [...]
AI is rapidly changing what brands can do with their product imagery. From placing clothing onto virtual models to creating entirely new environments and campaign concepts, businesses now have access to creative possibilities that would have required significantly larger photoshoots just a few years ago. [...]
A practical guide for brands, e-commerce teams, and marketing managers Briefing a product photographer well is one of the most important steps in getting imagery that actually works for your business. A strong brief doesn’t require you to know photography - it requires clarity [...]
In the world of business, every detail speaks volumes. From the venue you choose to the tone of your keynote, your corporate event reflects your brand. Yet one element often underestimated is the power of corporate event photography. More than a collection of images, [...]
A practical, professional, UK-focused perspective on imagery that actually works In a world saturated with visual content, product photography has never been more important - or more misunderstood. This guide is not about chasing trends or overwhelming you with technical jargon. It’s about understanding [...]
E-Commerce Photography Start With The Story Let’s be honest - getting great e-commerce images isn’t just about having the right kit or knowing your way around a studio. It’s about understanding the story behind the product, the brand’s vision, and how those images will [...]
When we first published our piece on combining video content with photography for online marketing, we outlined ten compelling reasons why this strategy works—boosting memory retention, increasing engagement, and offering a powerful storytelling combination. Years later, that core principle still stands strong. Video content [...]
The e-commerce industry has seen tremendous growth over the past decade, and its trajectory is set to keep rising in the coming years. Looking ahead to 2024, we should expect to see new technologies, challenges, and trends that will shape the e-commerce landscape for [...]
Here at Spencer Cobby Photography we strive to deliver accurate coloured images for our customers. As technical photographers we use the most up to date calibrated monitors, printers and software tools. With the many updated tools, we can compare colours against reference colour charts, [...]
Creating your own high quality product images is one of the most important aspects of increasing your online sales. The product photography is often the first impression of the product and your brand. Before customers even reach your website, they will probably see your [...]
A photography style guide will make your brand stand out. It is used as a framework or guide when creating imagery and artwork, ensuring a similar visual aesthetic and style. It's specific to your brand. Take Apple for example, they have a visual signature. [...]
It is no surprise that video content is becoming increasingly popular among online marketers. Easily accessible and quick to digest, videos grab a viewer’s attention immediately. They are entertaining and versatile and appeal to a wide audience, particularly social media users. There is an [...]
Why are good product photography services so important? Today’s high street is an increasingly virtual one. Customers are moving towards online shopping and the ease that it offers. But without the option of picking up and holding the product before purchase, employing product photography [...]