Category: Product Photography

All the equipment you need for a product photography set-up

In a world where people buy with their eyes – whether that is in person or in an electronic market place – it’s vital that your commercial images work hard to sell your product. However, the best photographs often come at a cost and for a new product line or a start-up business, the price of p[...]

The beginner’s guide to ecommerce photography

What is ecommerce photography? Ecommerce photography is a skill not to be underestimated. The mathematics of it are simple: the better the product images are on your website, the more appealing you are to a customer. A well-shot, detailed photograph can supercharge the success of a product in an in[...]

How to find the best camera for product photography

From Instagram feeds and Facebook walls to traditional brochures and billboards, product photography is a lucrative and dynamic business. A well-shot, detailed photograph can transform the appeal of a product by selling a vision. It is no secret that customers buy with their eyes so, the right pictu[...]

Product photography for your South West business

Are you a South West business looking to boost your market presence with some slick new product photography? With the power to make or break your brand, getting your product photography right is simply essential. Product images play a key role throughout the purchasing funnel. They showcase your pro[...]

12 inspiring ecommerce sites with amazing product photography

Product photography is a crucial element of any ecommerce site. First off, product photos attract the right customers to your site. They provide consumers with much-needed information about the product, making up for that lack of physical shopping experience. Good product photography also manages to[...]

Q&A with Spencer Cobby on product photography basics

Product photography can be intimidating for beginners. There's a whole plethora of terms to get your head around before you start snapping, and plenty of decisions to make about which camera settings to use. Whether you’re new to the world of product photography and eager to master the basics, o[...]

Why does product photography play a vital role in marketing?

There’s no denying the importance of product photography in for a business. Product images are your ambassadors. They represent your brand across a range of marketing channels, both on- and offline. They provide information, engender trust and create desire. Quality product photography is a key dr[...]

Why your ecommerce business needs product photography

The power of an image is hard to ignore. Research shows that people remember 80% of what they see, and just 20% of what they read. Plus, a staggering 90% of information transmitted to the brain is visual. How you showcase your products online can be the difference between a sale and no sale. The bet[...]
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